LYLE AND SCOTT IS A DESIGNER BRAND FOR THE MASSES

Lyle and Scott was started in the year 1874 in small-town Hawick in Scotland. The company started their operations by manufacturing woollen garments. It concentrated its efforts in making clothes for golfers, as it is a popular sport in Scotland. The company that initially Design Company In United Kingdom catered only to a local market received its big break in 1954 when it teamed up with Christian Dior. It entered into an agreement with Christian Dior to make cashmere clothing that they marketed Design Company In United Kingdom internationally.
The company increased its concentration on golf clothing by sponsoring the 1969 Ryder Cup. Most golfers wore their clothes and accessories that made their Golden Eagle logo popular. In 1985, the company took a step forward and launched the golf clothing range for women. In 2001, the company appointed a new creative director to reposition the brand of the company. Soon the company became one of the most popular designer labels in United Kingdom.
What sets apart the company's products from other manufacturers is the quality of their products. The jumpers are made from soft and cosy lamb's wool and washable cotton and this is what makes them comfortable. The company is careful about the material that it uses to make its products. Attention given to detailing has helped the company gain loyal customers that don't like buying products of other manufacturers.
The prices of the Lyle and Scott's products vary depending on the preferences of their customers. Some products are exclusive and expensive that are suited the elite and the affluent class. The company also makes products for people who are looking for both bargain and exclusivity. These designer products are competitively priced for people who have limited budgets. For example the company makes designer T-shits in the range of 30 to 45 pounds for people with limited budgets. Most people will find it difficult to get designer T-shirts in this price range. Another popular product from the company is sweaters. These sweaters are ideal for people living in Scotland as the weather in Scotland is cold and unpredictable.
The initial marketing strategy of the company was to sell its products through a network of retail stores. However, with change in technology the company started selling its products online. It also supplies its products to many online retail stores. By selling its products online, the company is able to reach people from all over the globe. The sales of the company have seen a drastic increase after it started selling its products online. Also, customers are happy as they can check all the products launched by the company before they purchase online.
Lyle and Scott still follows traditional method of making knitwear products. However, the company has made many changes in the styling of its products. This has helped the company to keep pace with changing trends without having to change its tradition. Today, the Design Company In United Kingdom company makes knitwear products both for golfers and professionals that work in companies. Instead of offering two different lines of products for office goers and golfers, the company has come up with a single line that fulfills the requirements of both.