About Me & The Project

My name is NAnews, and I build connections—across cultures, through stories, and with business results at their core. I’m the founder, editor, and lead marketer at both NAnews (independent media about Israel https://nikk.agency/) and Nikk Agency (digital growth and lead generation for real-world clients https://nikk.co.il/). Based in Israel, I do everything myself—content, SEO, analytics, design, marketing funnels, and client communications—bringing together editorial integrity and business impact in a single workflow.



No big agency budgets. No corporate jargon. No shortcuts.

Why I Do This
Authenticity First


The simple truth: there’s too much noise and not enough meaning in today’s content and marketing world. My goal is to tell real stories—about Israel, business, people, and digital culture—and turn those stories into something tangible, whether that’s web traffic, community engagement, or new client leads.

Each month, I create and publish 60+ pieces across multiple languages (English, Hebrew, Russian), covering everything from local news and community events to technical “how-to” guides and in-depth reviews. I handle the full process—from researching and interviewing to editing, SEO, graphic design, scheduling, distribution, and post-launch analytics.

What I Offer
Content Production: Beyond Generic
Long-form & short-form articles: Features, case studies, “life in Israel” essays, business spotlights, tech reviews.

Multilingual content: Writing, editing, and adaptation in English, Russian, and Hebrew—always in a human voice.

SEO & marketing copywriting: Landing pages, campaign emails, banners, headlines, metadata, and ad creative, all data-driven and uniquely styled.

Social media storytelling: Telegram channels, Instagram stories, Facebook, WhatsApp groups, and community management.

Voice & video content: Podcast production, interviews, voice-overs, and impromptu event coverage.

Marketing & Growth: No-Nonsense, Data-First
Google Ads & PPC: Full campaign cycle—keyword research, ad creation, A/B testing, analytics, ROI tracking.

SEO: Technical site audits, on-page and off-page optimization, backlink building, content clustering, and schema markup.

Analytics & Reporting: Custom dashboards, traffic source mapping, UTM tagging, funnel visualization, weekly & monthly reports.

Lead Generation: Funnels, forms, chatbots, automated follow-up, and lead scoring—always optimized for conversion.

How I Work
The Four-Step Process
Discovery & Audit
Every project starts with a deep dive: market research, target persona mapping, and technical/content audit. I ask questions most skip—what stories move your audience? Where are you losing attention? What details go unnoticed?

Strategy & Blueprint
I craft an actionable roadmap: a publishing calendar, channel strategy, keyword plan, and distribution targets—fully aligned with business objectives.

Execution & Optimization
Production, launch, and hands-on optimization. Nothing is ever left “set-and-forget.” I monitor, tweak, and iterate. Sometimes what works is a detailed 2000-word article; sometimes it’s a meme posted at the right time to the right group.

Transparent Communication
Weekly syncs, shared dashboards, and open feedback loops. I value honest critique and rapid pivots over bland status updates.

Recent Projects & Results
Local news coverage: Doubled monthly organic traffic for an Israel-focused media site in under 90 days by building topic clusters and leveraging community engagement on Telegram and WhatsApp.

Haifa boutique shop: Increased online revenue by 85% after restructuring Google Shopping campaigns, rewriting product descriptions, and launching a mini-interview series with shop staff.

Multi-language blog & community: Managed a distributed editorial team and unified brand voice, boosting returning visitors and engagement rates through cross-platform storytelling (Instagram, Facebook, and owned blog).

Technical content marketing: Created and ranked technical tutorials for a SaaS product, helping drive a 40% rise in sign-ups and demo requests within three months.

What Sets Me Apart
A Real Voice, Not an AI Echo
I rewrite everything by hand, avoid formulaic writing, and adapt tone and structure to the client’s audience. No recycled templates—just stories, practical data, and direct answers. My process is never robotic: every campaign, article, and strategy is built from scratch, tuned for each project’s goals.

Cross-Discipline Skills
Content + SEO + PPC + community management—integrated, not siloed.

Fluent in three languages, always adapting content for nuance and local flavor.

Real-world business experience: from cold-calling and direct sales to C-level project management and digital transformation.

Let’s Work Together
If you need a content and marketing specialist who will bring a living voice, hard-won technical skills, and a relentless drive for real results—let’s talk.
You’ll get transparent communication, creative ideas, and the kind of flexibility only possible when you hire someone who does it all themselves.